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Tom Brady is selling a slew of watches and pieces from his legendary football career at auction.
Dozens of items owned by the retired NFL quarterback are going under the hammer at Sotheby’s on Tuesday evening, ranging from luxury design watches and Super Bowl cufflinks to game-worn jerseys and football shoulder pads, according to the auction house
Sotheby’s said the pieces in the “GOAT Collection: Watches & Treasures from Tom Brady” collection could collectively fetch over $6 million.
Tom Brady attends Fanatics and Topps ‘Hobby Rip Night’ Event with Michael Rubin, Tom Brady, Kevin Hart and Travis Scott on September 30, 2023 in Linwood, New Jersey. (Dave Kotinsky/Getty Images for Fanatics / Getty Images)
“I’m signifying a step out of my playing career, and recognizing that others will cherish these items the way I value the ones in my collection,” Brady said in a statement. “This is the only time this will happen, so hopefully people will take advantage of the opportunity to put something so meaningful of mine into their own collections.”
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The football apparel going up for grabs comes from both Brady’s time with the New England Patriots and the Tampa Bay Buccaneers, as well as his college football career.
One of the soon-to-be-auctioned jerseys was donned by Brady as then-Buccaneers quarterback notched a new NFL record for all-time passing yards during a 2021 game against the Patriots. Brady is putting the football from that game up for auction too.
Sotheby’s predicted those could go for $400,000 to $600,000 and $80,000 to $120,000, respectively.
Meanwhile, Brady’s play wristband from the Super Bowl LI game that he and the Patriots won against the Atlanta Falcons had an estimated $120,000 to $180,000 value ahead of the auction.
A look at the wristband that Brady is putting up for auction (Sotheby’s)
The retired NFL star also included the pair of Nike cleats he wore for Super Bowl XXXIX between the Patriots and Philadelphia Eagles. The shoes could sell for $200,000 to $300,000, per Sotheby’s.
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Jerseys worn during Brady’s time at the University of Michigan, including one from his 1999 appearance at the CompUSA Florida Citrus Bowl, going under the hammer.
That navy blue Bowl game jersey is projected to bring as much as a quarter of a million dollars, according to the auction house.
In addition to the football-related items, there are numerous watches in the “The GOAT Collection: Watches & Treasures from Tom Brady.”
Their brands include Patek Philippe, Audemars Piguet, Rolex, IWC, Richard Mille and Tudor.
One of the watches – a Reference 6241 Daytona Paul Newman “John Player Special” – is expected to bring $600,000 to $900,000 at auction, according to Sotheby’s.
Tampa Bay quarterback Tom Brady warms up prior to the start of the NFL game between the Tampa Bay Buccaneers and the Atlanta Falcons on Jan. 8, 2023, at Mercedes-Benz Stadium in Atlanta. (Rich von Biberstein/Icon Sportswire via Getty Images / Getty Images)
The auction house described that Rolex as the “centerpiece” of Brady’s watch collection. Its case contains 14 karats of yellow gold.
Only a “small handful” of the watch are believed to exist, making it a highly-coveted timepiece, according to Sotheby’s.
Brady fans with deep pockets that admired the special Reference 26730BC Royal Oak Audemars Piguet that the retired NFL quarterback donned during Netflix’s “The Roast of Tom Brady” also have a chance to scoop up the timepiece. The comedy roast, which Netflix aired live in early May, notched 22.6 million views by the end of June, according to a September report from the streaming giant.
The watch’s pre-auction projected sale price is $400,000 to $800,000. (Sotheby’s)
Brady’s custom Royal Oak “replaces standard indices with his name set in calibre-cut and baguette diamonds, with the number seven in Roman numerals symbolizing his seven Super Bowl victories,” according to the watch’s listing at Sotheby’s.
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Its pre-auction projected sale price is $400,000 to $800,000.
Outside of watches, Brady is also looking to part ways with the bright orange and pink “DunKings” tracksuit set from the hit Super Bowl ad that Dunkin’ aired this year.
Well-known actors Ben Affleck and Matt Damon, who also appeared in the commercial, have both signed Brady’s tracksuit, according to the auction house.
Ben Affleck, Tom Brady and Matt Damon posing as the ‘DunKings’ (Dunkin’)
Brady’s auction of the array comes nearly two years after he announced his plans to retire from the NFL. During his career, Brady played 20 seasons with the New England Patriots and three with the Buccaneers. Six of his Super Bowl wins were with the Patriots, one was with Tampa Bay.
“I really thank you guys so much to every single one of you for supporting me,” he said in a social media post announcing his retirement. “My family, my friends, my teammates, my competitors … I can go on forever. There’s too many. Thank you guys for allowing me to live my absolute dream.”
