A recent poll which surveyed 2,000 adults, revealed that two in five have worn their PJs while performing everyday tasks such as gardening, driving, and grocery shopping.
Other instances include taking the children to school, walking the dog, and trips to the beach.
A third of Britons have purchased pyjamas specifically for outdoor use, according to a survey and it seems that 18 to 24 year olds are spearheading this trend, with 74% admitting to wearing them outside.
Peter Alexander, founder and creative director of Peter Alexander, who conducted the study, commented: “The lines between the time we spend at work and the time we spend relaxing are blurring.
“This trend appears to extend to loungewear and everyday style. Wearing pyjamas outside is like bringing a slice of home wherever you go – cosy, carefree, and unapologetically yourself.”
A quarter of pyjama owners even confess they would happily wear them all the time if possible, while nearly a third admit there are days when they remain in their cherished sleepwear without changing.
For 28%, the first thing they do upon returning home is to change out of their work clothes and into their bedtime attire.
The allure of such attire includes the comfort they provide (69%), the cosiness they evoke (56%), and the relaxation they induce when worn (50%).
Essential factors for pyjamas include comfort, affordability, fabric, fit, and style, with cotton being the most preferred material.
The research discovered that 67% of adults wear pyjamas, owning an average of four sets. Among those who own a pair, 32% consider donning a new set one of their favourite activities.
Interestingly, 25% of respondents and their families own matching pyjamas, and 31% own at least one festive pair.
Peter Alexander commented: “Comfort isn’t just for the nighttime, so pyjamas shouldn’t be either. We are most relaxed and comfortable in our PJs, so why wouldn’t you want those feelings all day long.”
“There’s joy in letting the outside world see you at your most relaxed – comfort doesn’t have to stay behind closed doors.”
